For the second design, we threw away the idea of featuring Tonya on the key art and went for a simplistic, classic teaser kind of look. The four lines of copy read: If you're afraid of the dark... If you jump at noises in the night ... If you think someone might be watching you... COUNT YOUR BLESSINGS

Interesting... But it didn't really generate any anticipation. The copy was a bit derivative and really had nothing to do with the film at all - so... Back to the drawing board.